The exclusively Swedish Svenskabingo.com has quickly become a well-recognized site on the Swedish Bingo community’s radar. However, the online bingo market is still dominated by other sites like Svenska Spel, Jackpot Joy and Ladbrokes to name a few. Svenska is hoping to change all of that with a new television ad campaign.

The ads target Swedish online bingo players, focusing on the idea of Svenskabingo being a bingo site created just for them. Like the online bingo’s site, the ads themselves are a colorful mix of live action and animation and emphasizes the social aspect of the all-Swedish language site.

Thomas Pedersen, Manager of Svenska Bingo, said of the campaign that he “hopes that the advert will cement Svenskabingo’s position at the forefront of the online gaming market in Sweden, and bring attention to our attempt to offer a targeted alternative to the imported multi-national bingo sites which make up a large proportion of the net bingo available to Swedish speakers.”

When the site launched in April, then Manager of Svenskabingo, Philippa Hellberg said, “Our goal is to create a safe, trustworthy yet highly entertaining environment for all our players. We are passionate about bingo and aim to make Svenska Bingo one of Sweden’s most popular bingo sites.”

She also urged Swedish affiliate marketers to get in on the action and promote the site, “We have an excellent and very generous affiliate programme and our affiliate software is excellent and built specially for the Virtue Fusion platform. We are confident we can beat any deal in the Swedish market.”

What can I say? It’s a slow news day.

Online gambling mogul and founder of Pokerlistings.com was found shot dead while visiting Sweden last Monday. Police are unaware of the motivation or the number of assailants involved.

“At this point, we do not have any details other than he was found dead in his bed on the morning of August 3^rd. He had been shot.” said a statement from PokerListings.

Oscarsson, who was only 36, was found shot dead at his family home in his bed on Tuesday morning. He had been on vacation with some relatives, his two-year old son included in Sweden. Police say that the attacker entered through an open window and forensics suggest it was most definitely a murder. According to some online poker blogs and media reports, Oscarsson had received numerous threats on his life. He was known in the world of online gambling for being a “tough negotiator.”

“For all of us who began building PokerListings with Andreas several years ago, he was a close friend and we will miss him dearly,” read a statement from Pokerlistings. “Andreas left the operational side of PokerListings just over two years ago, shortly after the birth of his son, and had moved into an advisory role, drawing on his vast experience to lead the current team when needed.”

Perhaps the most upsetting detail of all in the online gambling tycoon’s murder is that authorities are suggesting that the murder may have been witnessed by Oscarsson’s own son. Despite several relatives being in the house at the time, all have been questioned but none are suspected in the murder. Currently it is believed that the murder was a result of a business dispute, but details are still fuzzy.