William Hill files injunction against Playtech-Ladbrokes Merger
Wednesday, February 23rd, 2011If you have been following the business dealings within the online gambling community, you have probably heard a lot about the planned Playtech-Ladbrokes merger. It’s kind of a big deal because it would combine one of the largest online bookmakers with one of the top casino and gambling software developers.
As you can imagine, the move to strengthen Ladbrokes isn’t loved by their competitors, most notably William Hill, who operates both a sports book and an online casino. What William Hill has that other competitors don’t, though, is the ability to stop this merger.
William Hill has filed an injunction to block the merger and the court has upheld the injunction on a temporary basis. William Hill has a joint venture partnership with Playtech, with the software company working with William Hill Online, its casino. William Hill owns 71% of the joint venture.
It has been reported that Playtech offered to restructure their deal with William Hill. It seems that William Hill has declined. The injunction prevents Playtech from selling any of its software to Ladbrokes. In addition, it also prevents any restructuring of the joint venture between William Hill and Playtech. The companies signed a five-year deal in October of 2008, but next year William Hill would have the option of buying out Playtech. In the meantime, the two companies will work together in the joint venture, which was created to revitalize William Hill’s then-struggling casino (something it has accomplished).
Ladbrokes is already one of William Hill’s top competitors. When Ladbrokes announced its intentions earlier this month to merge with Playtech and create a £2.2 billion online gambling company, many wondered if William Hill would try to block the move.
