PokerStars teams with FOX Sports
Thursday, October 28th, 2010In yet another sign that poker is becoming more mainstream, PokerStars has signed a deal with FOX Sports that will have the poker room promoted on FOX’s website. PokerStars is the largest online poker website in the world and FOX Sports is one of the largest and most popular sports companies in America, perhaps trumped only by ESPN.
The partnership is an attempt to bring more publicity to PokerStars’ free poker website, PokerStars.net. The free poker website will be hosted on FOXSports.com and allow people to play poker for free on FOX as well as get updates on any poker news. In return for promoting the poker site, FOX Sports gets in on the poker market, which to this point has been dominated by ESPN, who, among other things, televises the World Series of Poker tournament. The idea is to make FOX Sports the number-one source of poker information on the internet, aside from Gambling Review, of course.
It is a deal that is mutually beneficial and both sides seem very excited. FOX’s Jim Bernard, the Vice President of Gaming, said that “poker enthusiasts are some of the most fanatical and engaged sports fans on the web today. We look forward to delivering the poker experience to our 26 million viewers.” Way to brag about your viewers, Jim. Okay, so Gambling Review doesn’t quite have 26 million yet, but we’re getting there. Bernard also said some of the customary “PokerStars is awesome” type of statements, as expected.
In return, Joe Versaci, North America Regional Marketing Director for PokerStars, told everyone how awesome FOX Sports is, saying that they host the “best live and editorial content on thousands of sporting and gaming events every week. This tie-in will see FOXSports.com and PokerStars.net combine the best live and editorial content with the web’s best online poker games.”
PokerStars, as you probably know, also has an online poker room where you play for real money (PokerStars.com). However, only the free version can be offered in the United States without having to worry about how the government will react. Plus, FOX Sports would never get involved in a controversial issue like paid online poker. On the other hand, if UIGEA is overturned and online poker made clearly legal, all bets are off.
