After a short-lived tenure of only 11 months as PartyGaming’s chief marketing officer, Jon Salmon has moved on to greener pastures. His replacement will be Chris Welch, former managing director of Centrebet, an Australian bookmaker.

Appointed in September of last year came to PartyGaming after acting as managing director of Ads Dot Com, a marketing agency aimed at European online gambling sites. His 25-year career saw him involved in marketing on some of the UK’s leading household brands.

Chris Welch, like Salmon, will report directly to PartyGaming’s CEO Jim Ryan. Strangely enough, this is not the first time the two have worked together. Welch was previously head of marketing for European and Asian software company Excapsa while Jim Ryan was CEO there.

Welch is a seasoned marketing executive in the world of online gambling. Prior to Centrebet, Welch was group marketing director of Pokerstars.com, managing director of LoudVision Marketing and PR Inc. (ultimatebet.com) and global marketing director of Pinnacle Sports.com among others.