If you’re not a high-roller, the Las Vegas Sands casino has no more freebies for you. The resort chain has ended comps for middle-tier gamblers at both of their Vegas Strip locations. Certain comps for top-tier players will remain, but the rest are gone.

The most common complimentary offering by casinos to middle-tier players is a free hotel room. Giving out free rooms encourages the players to stay there and gamble on the casino floor. However, the Las Vegas Sands has decided to end that comp so they can sell more rooms. The result, they hope, will be an increase in profits for the resort. But what if players stop gambling there and take their business elsewhere?

In addition to free hotel rooms, the Sands is eliminating all other comps for middle-tier players, something that so far has been unheard of. Chairman Sheldon Adelson says that means they have “cut out all of our accounts except the most highly rated players.” That means “there’s no more comp rooms given out. There’s no more food and beverage. There’s no shopping credits. There’s no restaurant credits. There’s no showroom credits.”

Meanwhile, the very top players, who spend so much money at the casino that they couldn’t possibly need more of it, well, they’ll still get comps. But for everyone else, you’re out of luck if you play at the Las Vegas Sands. That brings up an interesting question: Why would they play at the Las Vegas Sands?

I have some casinos that I’m partial to, but if they stop giving me comps and someone else is offering them, I’m going where the free stuff is. The games are the same anywhere, right? I know that the experience is different at each casino, but with all of the casinos on the Vegas Strip, I’m sure former Vegas Sands customers can find a good place to play that still offers middle-tier comps. It will be interesting to see how this strategy impacts the Sands’ revenue.

If you like your online casinos with as much sexual innuendo as possible, then you’ll love the folks at JackpotCity.com. JackpotCity Casino has launched a new Facebook program called Friends with Benefits. Facebook members who become friends with the casino have exclusive access to certain tournaments, promotions, bonuses and other goodies.

A representative of JackpotCity Casino loves the innuendo-laced promotion so much he couldn’t hold himself back when discussing it. All bolded words are emphasis added by me. The representative stated that the casino “saw a gap, a real opportunity to prove that players come first at JackpotCity.” When asked if he thinks the Friends With Benefits promotion will increase business, he stated that he hopes “it drives market penetration.”

Folks, I have to be honest. When I first heard the name of this promotion I was all set to include lots of puns and innuendo in this article. However, I don’t really need to now. My job is done for me by this guy speaking on behalf of the casino.

The representative went on to say that you “don’t have to make a deposit to have fun at JackpotCity Casino.” I believe (though it can’t be confirmed) that he then giggled and added, “It really is more entertainment bang for your buck. In fact, we thought about calling the tournaments ‘Bang for Bucks,’ but thought it might be misconstrued.”

Yes, unfortunately for the folks at JackpotCity, any sites that promise bang for bucks tend to get raided by the police. Just ask all of those people who posted the ads on Craigslist.

All kidding aside, JackpotCity’s Friends With Benefits promotion is a good deal, because you don’t need to do anything to take advantage other than become a friend on Facebook. As a reward, you’ll be updated on all promotions and deals and will get exclusives that other members of the casino do not.

JackpotCity may be new to Facebook marketing, but they are not new to social media. The casino has a strong Twitter following (for the uninitiated, that is not more innuendo, though it does sound like it) and it is likely that they will soon offer Friends With Benefits on Twitter as well.

If you want to enjoy the benefits of this friendship, find JackpotCity Casino on Facebook and become a friend. Then visit the online casino and take your reward.