The exclusively Swedish Svenskabingo.com has quickly become a well-recognized site on the Swedish Bingo community’s radar. However, the online bingo market is still dominated by other sites like Svenska Spel, Jackpot Joy and Ladbrokes to name a few. Svenska is hoping to change all of that with a new television ad campaign.

The ads target Swedish online bingo players, focusing on the idea of Svenskabingo being a bingo site created just for them. Like the online bingo’s site, the ads themselves are a colorful mix of live action and animation and emphasizes the social aspect of the all-Swedish language site.

Thomas Pedersen, Manager of Svenska Bingo, said of the campaign that he “hopes that the advert will cement Svenskabingo’s position at the forefront of the online gaming market in Sweden, and bring attention to our attempt to offer a targeted alternative to the imported multi-national bingo sites which make up a large proportion of the net bingo available to Swedish speakers.”

When the site launched in April, then Manager of Svenskabingo, Philippa Hellberg said, “Our goal is to create a safe, trustworthy yet highly entertaining environment for all our players. We are passionate about bingo and aim to make Svenska Bingo one of Sweden’s most popular bingo sites.”

She also urged Swedish affiliate marketers to get in on the action and promote the site, “We have an excellent and very generous affiliate programme and our affiliate software is excellent and built specially for the Virtue Fusion platform. We are confident we can beat any deal in the Swedish market.”

What can I say? It’s a slow news day.

Tags: online bingo, online casino, online casinos, online poker, Sweden

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