These days it seems you can’t throw a rock without hitting a story about something cool NetPlay is doing in the world of online and live gambling. Their latest venture is the announcement of the first UK’s first live, interactive television casino with broadcasting group STV.

“NetPlayTV is uniquely positioned to offer terrestrial broadcasters sustainable, fully regulated, revenue-generating programming. We believe demand from the broadcasters for these services will increase significantly over the coming months,” NetPlay CEO Martin Higginson said.

STV is the largest commercial broadcaster in Scotland reaches over four million viewers per month. Programming will begin in August of 2009 on Thursday, Friday, and Saturtday nights. Those tuning in will be able to place real-time cash bets on live games of blackjack, roulette, and bingo.

After the recent reclassification of gambling on television as “teleshopping” public broadcasters have been permitted to air live gaming between midnight and 6am.

This announcement comes less than a month since NetPlay announced alliances with media giant Playtech and European retail casino operator Stanleybet.

Tags: Interactive Media Entertainment & Gaming Association, live gaming, NetPlay, online bingo, online casino, online casinos, online gambling, Real Time Gaming, STV

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