Something is profitable in the state of Denmark. So says online gaming company Ladbrokes. The British company will apply for an online operating license in Denmark. The Danish government plans to make an unlimited number of online gambling licenses available for sports betting, casinos, and poker games.

Denmark has high licensing costs that may deter smaller online casinos, who think that the costs of doing business with the Danish would not allow a profit. So is Ladbrokes foolish for pursuing a deal with the Danes? Give thy thoughts no tongue. A Ladbrokes representative stated that the “restrictions and conditions do not look more frightening than in Italy and Spain, which are other territories we have gone into.”

Ladbrokes is eager to join the Danish culture, best known for their blonde hair, funny accents, and almost total lack of laws. Denmark also has tight restrictions and laws on gambling designed to give the government a stranglehold on the industry. Some companies have shied away from the controlling government, but Ladbrokes is still willing to do business with them. Every man has business and desire, Such as it is.

The government currently only allows state-run companies to offer bingo, lottery and scratch cards, a law that Ladbrokes may challenge. The Danish have always held that monopoly, but Ladbrokes is confident they can have the law overturned. All that lives must die, passing through nature to eternity.

Though most of Ladbrokes customers are from the UK, they also have a large Nordic base. Forced to leave the UK due to excessive taxes, the company is eager to attract more Scandinavians. A licensing contract with the Danish government would mean more online gamblers playing. And when it comes to online casinos, the play’s the thing.

Tags: bingo, Danish, Denmark, Hamlet, Ladbrokes, online casino, online poker

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