Marvel and WagerLogic resolve dispute, sign deal
Thursday, September 30th, 2010Marvel Enterprises Inc. and WagerLogic Ltd. Have reached a new deal, resolving a dispute dating back to 2008. In the new deal, WagerLogic lost some benefits but gained others. It is said that both parties are happy about the resolution.
WagerLogic, a wholly-owned subsidiary of CryptoLogic, has had a license with Marvel since 2005 to carry online slots with a marvel theme. As part of their contract, which was set to expire in 2013, WagerLogic and CryptoLogic had exclusive rights to the characters, names and comic book titles. That meant only online casinos carrying their software could offer online slots featuring Spider-Man, the X-Men, the Incredible Hulk and more.
The problem came in 2008, when Marvel Enterprises signed another deal with Playtech, giving them rights to the Marvel brand and characters as well. Casinos carrying the Playtech software began offering Marvel-themed slots the same year. Each company had a different take on the material. WagerLogic released slots based on the classic comic books, with comic-style art. The Playtech games were based on the recent movie adaptations, featuring the actors and scenes from the movies.
As you might expect, WagerLogic felt that their contract had been breached by Marvel. It took until now for the dispute to be settled, but the result is a new contract between WagerLogic and Marvel that extends until 2014. WagerLogic now has non-exclusive licensing of the Marvel characters. To make up for losing their exclusivity, though, the cost has been reduced, new games will be added, and an expanded platform will allow WagerLogic to offer Marvel slots for mobile phones and in hotel rooms.
Among the new Marvel games to be added to WagerLogic’s suite is an Avengers slot. There is currently a lot of buzz around the Avengers franchise, thanks to an upcoming film directed by Joss Whedon (Firefly, Buffy the Vampire Slayer) and starring Robert Downey, Jr. and Scarlett Johansson, among others.
