While the trend has been more recently for online casinos to pander to the fairer sex and lay out an astonishing array of appealing promotional events and deals that are designed to appeal directly toward women, there is one bingo site that is marching to a different drummer. That online casino bingo site is Tombola.co.uk.

They are working on getting males who love to play bingo and who happen to be under the age of 25 to appear in some of their new television bumper advertisements. This is a fresh and interesting way to get the message out about a particular casino or bingo event or site. These television ads will be broadcast during the hugely popular British soap opera Emmerdale.

Many online casinos and bingo sites rely heavily on different television advertisements as a means for connecting to a broader range of people and by trying to break into different and previously unexplored demographics. Of course, this isn’t always a smooth process. Some internet casino and bingo sites have had their ads banned by the powers that be for being to indulging towards the society ills that come with gambling or for seeming to target a younger audience than what was originally intended.

Tombola has scored an exceptionally profitable deal to sponsor the acclaimed soap opera from now until 2011 and this development will surely be a win-win situation for everyone involved. Tombola already gets a healthy dose of traffic among female players so they are trying to reach out to their prospective male casino bingo players as well.

Tags: male bingo players, tombola bingo

This entry was posted on Friday, October 16th, 2009 at 2:04 am and is filed under Online Gambling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.