It seems that once again the research coming out to the general public asserting that gambling at online casinos is way more hazardous to one’s health than traditional land-based gambling exploits has proven to be a bunch of hooey. Apparently, just recently eGaming Review reported that some “research” conducted by a man by the name of Dr. Mark Griffiths detailing the ins and outs of this tried and failed argument is flawed overall and that there is little to be found within it that has any redeeming value.

This may seem harsh, but it now comes off as a broken record for different anti-gambling opponents to go to great lengths to expose online casinos for being evil when that simply isn’t the case. The studies and results from Griffiths’ most recent study have been described as invalid by the major movers and shakers associated with the Centre for the Study of Gambling at the Salford Business School in the United Kingdom.

When we talk about minimizing the harm done to internet casino gamblers, we need to also confront the misinformation that gets dispersed across the internet and through different media every single day. This latest research effort left out important data that would have served to provide real assertions and statistics instead of just mere hyperbole.

It is time for some serious backlash against these anti-gambling organizations and “experts” who spread false information to the public without any recourse. This study didn’t take into account a number of different factors such as how often the people actually gamble so all of the conclusions they were able to draw from their data is left without any legs to stand on as far as I’m concerned.

One of the top creative online poker companies, PKR.com, has recently undertaken some high-tech research specifically devoted to neurological research. Why would they do such a thing? Well, it seems that they have hopes of this research providing them with answers about how to better understand consumers’ online experiences. In a nutshell, the company plans to use the data they uncover through this research to better adapt the poker site’s web re-launch. Their re-launch is scheduled for sometime in the next year and they want to have it so new and improved that it will work to appeal to players’ exact preferences.

The folks at PKR.com are working closely with Foviance using electroencephalography (EEG) technology to obtain information on what sort of emotional relationship poker players may have with a brand or a particular service. The way the EEG works is that it measures electrical activity in certain parts of the brain. PKR.com is hoping that whatever details they find out in this research can be used to give their 2.25 million subscribers even better personalized service.

Some early results they have received so far through their research shows that PKR does seem to provide a mich higher level of emotional engagement when compared against its rival sites. Specific peaks and valleys in terms of concentration were also identified including certain areas where the players feel a sense of confusion – especially if they are new players. Now PKR will take this information under advisement to help design their website so that it offers more tutorials to better meet the needs of these newer players so their sense of confusion is limited or prevented altogether.