Since Harrah’s Entertainment has made such an indelible impression on the industry of land-based casinos, especially within the confines of the bright lights and glamour of Las Vegas, it makes since that the company would know just the perfect path to take that will help it gain an incredibly strong foothold in the market of online casinos as well. This foray into a fresh new industry has been a seemingly easy challenge for the people behind the scenes at Harrah’s to confront. They have partnered up with the online casino operations powerhouse 888 Holdings and are now set to bring their highly successful brand names World Series of Poker and Caesars Palace to the internet casino realm.

Most every operator of online casinos has their eyes and ears tuned in and focused on what Harrah’s is going to do next. Harrah’s has been working on developing their collection of games with Dragonfish, a well known and highly respected name for casino software. They are highly regarded for having produced some of the top poker and casino software that players have come to rely on and crave as if it were some sort of addiction.

Dragonfish will also be supplying their customer support, VIP services, ePayments, CRM and more to build a solid and commendable and highly reliable platform for Harrah’s to take their current business venture to the next level and soon be a major contender in the internet gambling market. It is surely too early to predict whether or not Harrah’s will be able to make the same caliber of mark it has left on the land-based casino business on its online counterpart, but the potential is definitely there.

Tags: 888 holdings, caesar/s palace, dragonfish, harrah's entertainment, Las Vegas Casinos, world series of poker

This entry was posted on Friday, October 23rd, 2009 at 7:09 pm and is filed under Las Vegas Casinos, Online Gambling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.