While the world of online casinos tends to be moving forward at a rapid pace and the more traditional land-based casinos in destinations such as Las Vegas tend to be dropping behind in the race for revenue, some land-based companies are dabbling into a new direction to try to compensate for a dramatic loss in business thanks to the presence of online casino sites. Harrah’s Entertainment is the latest major mover and shaker from the Las Vegas circle of important land-based operators that has made much progress in establishing some sort of sturdy foothold in the business of internet casinos.

This is not an easy transition to make as Harrah’s opens its doors to the possibilities that online casinos may hold for it. But they have made some big decisions that will go a long way in determining their path towards this particular branch of the gambling industry. They have partnered up with Dragonfish to be the main provider of their casino software platform. Dragonfish is a very respectable supplier of gambling software since it has close ties to its parent company 888.

This is a huge possibility for Dragonfish since any and every online casino software provider was competing and doing everything in their power to edge out their rivals to snag the ultimate hook-up deal. But somehow Dragonfish managed to beat out all the others to build a relationship with Harrah’s and lead them into a new frontier of business. This business move means that Harrah’s is going to be relying on some already existing experts from within the internet casino market rather than doing their own in-house software development.

Tags: dragonfish, harrah's entertainment

This entry was posted on Tuesday, September 22nd, 2009 at 4:32 pm and is filed under Las Vegas Casinos, Online Casino. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.