Known as one of the leading operations on the online casino software market, Cryptologic has recently announced that they will be narrowing their focus on their internet casino business. In addition to announcing the collaborations with a handful of other successful online casino operations, this shift in their strategy could prove highly successful for the company as they seek to capture new players and harness the power of a huge industry even as the economy sinks deeper and deeper.

With their recent partnering with such operations as PartyGaming and Boss Media, Cryptologic has demonstrated that they are approaching the business in an entirely different way. By focusing on building their brand and also fostering relationships with other big players, they are seeking to expand their reach all the while narrowing in to focus their energies on the wonders of online gambling.

This new strategy is bringing in the new players as people are stopping to take a second look at this company. These collaborations are also an effort to bring down yearly operating costs while keeping room open for the company to experience substantial growth. They are looking to save somewhere between $12 to $15 million through these new partnerships.

The focus will be on producing sharp and innovative games that capture the loyalty of veteran players and attract brand new players as well. They hope to maintain an edge over their competition through their use of incorporating successful and well-known brand names from the entertainment world and bringing them into the online gambling realm.

Tags: cryptologic, online gambling industry

This entry was posted on Friday, November 14th, 2008 at 3:42 am and is filed under Online Gambling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.