A Casino Merger In The Works?
Posted on: February 9th, 2010 9:15 pm | By: helenWhile there have been many whispering and murdering for several weeks now, the final word has still not been given as to whether the online casino powerhouse companies to bwin and Partygaming card going to join forces. Speculation has run wild across the entire market of online casinos. The talks right now involve these two companies merging together to form one enormous poker, sports betting and Internet casino operator. This particular operation could be worth as much as $4 billion. This would make both of these powerhouses combine into one on an unbeatable entity. This could usher in a brand-new phase of business for the world of online gaming. The possible impact that this could have a substantial.
If PartyGaming and bwin were to merge into one single company, that operation would be able to control right around 15% of the entire European market of online casinos. That would be an unprecedented level of control and command. All other rival Internet casino operators would have a very hard time competing against such a formidable opponent. Right now bwin is the largest operator in the European Internet gambling market, controlling a respectable 8%. Partygaming controls 6.3%.
With so many countries liberalizing their laws and regulations for Internet casino operating, the control of this particular market could mean a highly profitable situation for the potential operation. But it is still too early to determine just what when or if this particular merger is going to go through. All we can do at this point is wonder.
Tags: bwin, casino cmpany merger, partygaming
