The spectacular customer magazine of online casino operator 888 Holdings was recently recognized for being a cut above the rest of the competition within its market. The magazine, Eight, came away as a big winner in the Association of Publishing Agencies (APA) Effectiveness Awards for 2008. The specific prize that the magazine won was the Most Effective Membership award. The people behind the magazine were very pleased with receiving this honor.

Eight’s main function is to serve as a bridge for customer management efforts for the Gibraltar-based 888 Holdings. They have received this valuable recognition for offering some of the industry’s best service in terms of incorporating innovative forms of communication and using super efficient systems. The magazine ends up getting mailed out to all of the operator’s casino and poker members within the United Kingdom.

Online casino operator 888 Holdings has announced that its customer magazine, Eight, won the important Most Effective Membership prize at the recent Association of Publishing Agencies (APA) Effectiveness Awards 2008. Its glossy pages are packed full of fascinating lifestyle features and special gaming tips, strategies and other gaming-related content.

The Effectiveness Awards for this year were designed specifically to shed some positive light on the best in terms of editorialized branded content. The actual awards ceremony was one of the biggest events for the association in all of its ten-year history. More than 350 magazine titles that span countless different industries were in the running for the 18 individual awards that were distributed among the top winners. Each category had somewhere around 20 entries to choose from so the competition was indeed pretty fierce.

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